Copycat Marketing 101 Summary in Hindi

  COPYCAT MARKETING - BY BURKE HEDGES

Introduction 

Agar aap bhi Chhota mota startup ya franchise kholan chahte ho to aapko yah book ek bar padhakar dakhni chahi hai. Aur un logo ko bhi padhakar dekhni chahi ha  jine   apni Retirement ki life aaram se jeene ha.  

Aap kis system kee nakal karna chaahate hain? Paise ke badle samay jaal vaale.. Ya daulat banaane wale? Burke Hedges ke kitab Copycat Marketing aap ko sikhayegi ke aap copy karke kis tarah amair bana sakta hain.

I a ise acche se samajhne ke liye ek story dekhte hain. 

To story kucha isa tara ha ki ek baar ek Business manager apane aarthik tangee se pareshaan. ek financial advisor se milane ka faisla  karta hai.Taki usa  finance se related kuchh advise mil sake to ab hota yah ki appointment vaale din woh us financial advisor se milane uska office pahunchta hai. us office ke baahar do darvaje ta ek darvaje par lika tha employee aur dusar darvaje par lika tha self employee. Kyunki manager employee hai isliye vah employee wala darvaje ko chunta hai. Ek bar fir do darvaje uske swagat karte hain ek par likha tha Income $40000 se kam. dusr per likha tha Income 40000$ se jyada. Manager ke income 40000$ sa kam hai isliye vah pahala wala darvaja ko chunta hai.

ek bar fir uske samne do darvaje per likha tha sal mein $2000  se jyada bachat aur dusra darvaje par likha tha sal mein $2000 se kam bachat manager ki bachat saving  Account mein sirf $1000 hi pada hai isliye vah dusra darvaje ko chunkar uske andhar chale jata hai. Aur kya dekhta hai ki vah  usai jagah per o wapas a gya  jahan saa  first time office ka andar gaya tha

Kahani ka moral yah hai ki jyadatar log usi manager ki tarah hote hai. woh apani life mein aise daravaje kholne ka faisla karta hain jo unhen ghuam fira kar vahi pahuncha deta hai jahan se unhone shru kiya tha.

Tu alag parinaam pane ka iklauta tarika yah hai ki log alag darvaja kholne ka chunav karen hai na jaise author ke margdarshak kaha karte the agar tum ''vahi karte ho jo hamesha karte aaye ho to tumhen vahi milte rahga jo hamesha milta raha hai.

We live in World of Copycats

Agar koee ek cheez hai jisame ham sab achchhe hai to vo hai copycat lekin  ham olamost saaree cheeze  copy karta hai to hamane ab tak wealth create karane ka koee tareeka kyon nahin copy cat kiya? Hamaare paida hone ke din se hamaaree copycat start ho jaatee hai. ham apne parents kee language copy karta hai. ham unakee lifestyle copy karta hai. School mein ham letter copy karke likhana seekhate hai, phir ham drive karana seekhata hai, ham instructor ko is baat ke paisa dete hai ki vo hame khud ko copycat karana sikhaaye. Aur ham jitana baitar use copy cat karate hai utana hee baitar driving karana seekhate hai. halaki life mein har chij ki tarah copycat karne ke a bhi kuch downside hai.kyunki jise aap copycats kar rahe ho vah right ho yah jaruri to nahin hai  

hamane wealth create karane ka koee copycats  kyon nahin dhoondha?"is question ka javaab hoga ki ham job track ko copycat karate hai naaki wealth create ka trek.

to aisa kyon hai bhala? darasal aisa isalie hai kyonki jyaadaatar log yahee sochate hai ki apani fianceyal dreams poore karna ke lie sirph job hee ek tareeka hai. to aap bhee ab soch samajh kar chooz kare, un 95% logo kee tarah jo job track par hai, aur shaayad 65 kee age tak inaka divaaliya nikal chooka hoga, kya aap bhee yahee cheez copy cat karenga. ya phir 5% logo ko copycat karana pasand karenga jo wealth create track par hai aur jo 65 kee age  se pahale hee financial independence ban chuke honga.

What is True Wealth

jyaadaatar log Time for money trap ma faisa ha ho sochate hain ki true  wealth ka matalab hai dher saara paisa jisse  aap koee bhee chij laya sake darasal sabase samajhadaar log samajhate hain ki True wealth jisaka matalab hai ki aapake paas itana paisa hai itana time hai ki aap jo chaahe vo kare, jab chaahe tab kare aur yahaan ye cheez dhyaan rakhe ki inaph money hona kabhee bhee inaph nahin hota aapake paas inaph time bhee hona chaahie kyonki khoya hua time  kabhee vaapas nahee aata aapako aise kaee paid doctor  ye enginner  mil jaayege lekin agar aap unase poochhe ki kya aap truely  free hai to unaka answer hoga nahin ! kyonki vo log sach mein free nahee hai . 

Ise Income creation bolate hai jisaka matalb hai ki aap apne time  ko money ke badale tred karate hai.Aur app ismaen kuchh bhee earn nahin karta hai jab  tak ki aap personalee kuchh na kare. Ye ek tarah ka trap hai ya phir jaisa hamaare author ise kahana pasand karte hai " Time for Money Trep"

income creation tempere hotai haa.

Fortunately income creation ka alaava ek aur prakaar ke wealth hotee hai . jisa  Residual income kahate hain. Income creation ke opposite Residual income paise - ke badale samay ka shikaar nahin hotee hai kyonki yah money aur time kee adala badalee par nirdhar nahin hotee.

Residual income aapa ke liya paisa earn karatee hai chaahe aap kaam pe jae ya nahin. Ye suna mein thida dreem jaisa lagta hai na? Ye koee sapan nahin hai chalo ek fictional character banaate hai jise ham kahenga john. John 40 saalo se apanee inkam ka 10% save  karta aa raha hai. aur is paise bahut soach sam kar invest kiya hai. aur jab vo retired hua to usake pass ek million dollar se bhee jyaada paisa invest tha jisaka use 10% har saal milta tha aur ye rakam 100,000$ ke baraabar hai. to ek tarah se ye paisa vo bagair koee kaam kiya baithe baihe baithe kama raha hai aur yahee usakee actual wealth hai.

  Trading time for money

Aaja kal hammre 50/50 plaan hai, ham 50 saal tak har saal weekely 50 ghante kaam karta hai aur jab ritaayar hote hai to ham apanee life time kamaee ka bas 50% hee milta hai. aur problem ye hai ki jo ham pahale kamaate the to vo tab bhee inaph nahi hota to imazine karo ki jab hame income ka bas 50% hee milega to retirement ke baad kaise hamaara gujaara chalega ? ya linear growth ka basic example ha ab linear growth ka samajahan ka liya ek baut he simple line ha 

H ane ke ( Hourly wage ) ek ganta ma kitna kaam ha x N ( Number of our worked ) ek ganta ma ketna kami  = I anye ( income ) ab voh hamari total income hote hai iska simple sa ye matalab hai ki app jo dete  hai vahee aapako actual main milata hai aur jab aap utana   nahin de paate to aapako bhala jyaada kaise mil sakta hai. lineare growth ke limitation explain karane ke liye ham ise ek example se samajhate hai 

Do log hai jo ke different job karate hai. Chalo pahale vaale ka naam ham john rakh deta hai. ab John ek jagah  pe flower bechane ka kaam karta hai. is kaam se vo har ghante 10 dollar  kamaata hai aur agar vo is mein se ghar tak ka Transport nikaal le aur daily ghante, veekalee 6 din bhee kaam karata hai to per week usakee 600$ kee kamaee haote hai. Aur agar vo har saal 50 weeks kaam kare to vo 30,000 $ par year kamaega. dekha jae to ye itanee bhi kam amount nahin hai 

kyonki bahut se log to bus sapan dak paate hai ki  kaash  vo itana kaam saka. haalaanki har sal ye 30,000$ john ke maximum income hai vo apani family ke saatha aur vo apanee family ke saath jyaada time bhee spend nahin kar paata aur na hee kabhee vo break leta hai. usakee income usakee linear growth par based hai. usa bas ek baar e payment milta ha. aur ek bar payment milna ka bada usea phir se race lagaanee padatee hai. is tarah se vo apani time money ka badala mein trad kar raha hai. 

ab ham second character ko lete hai. iska nama haa mark jo medicine line ma general post pa hai.

vo per year 150,000$ kamaata hai joki achchhee khaasee amount hai. Haalaanki tab bhee usa per day 10 ghante aur weekely 6 din kaam karana padata hai to is tarh vo apane kam ka gulaam hai. vo kaam se thaka haara ghar lautata hai. vo aisee life nahin jee raha hai jaisee usane sochaa tha. par real problem yahee hai ki aap chaahe  saal ka 30,000$  kamae ya 150,000 $ ek baar agar job chhod de to aapakee earning zero hai. ek company ka ceo kaphi paisa earn karta  Shaayad 3 million dollar par year ya usase bhee jyaada jabaki usaka employee saal ke sirph 20,000dollar kamaata hai to aisa kyon hai? aisa isalie hai kyonki ceo jaanata hai ki money  kaise levarge kiya jay. usake employee usake levarge hai isalie vo apane effort ke 100% ke bajaaye apane 100 employe ka effort ka 1% earn karta haa aur aye levarge hai ha 

Leveraged Growth

Ajakal franchise business khoob trend mein hai. America ka almost 60% saamaan(product) franchise kee true supply hota hai. Ye ek achchha business hai lekin isaka ek bahut bada downside bhee hai aur vo hai isaka startup cost. ab jaise example ke lie har koee itana rich nahin hota kie 1 million dollar karch karake McDonald kee franchise le sake, aur sabase buree baat to ye hai ki sirph ek franchise se aap amair nahin banane vaale, isake lie aapako multipal shop lenee padegee. lekin good news ye hai ki ek doosara altarenetive franchise system bhee hai jisakee startup cost itana kam hai ki ye 500$ mein bhee shroo ho sakata hai. jo kaam app sirph ek bar karenge usake liya apa 1000 bhar paid ho sakate hai. ab aap poochhege ki kaise?

 chalo isaka answer next chapter mein dekhate hai.

Network Marketing   

Duplication vo tareeka hai jisma  franchise ko successful banaaya ja sakata hai. aur componding true  wealth create kee-vhi hai, to in donon ko agar ham combine kare to network marketing banatee hai. Network marketing ke lie simpalee kisee aisee company ko join karna hota hai jo pahale se hee is system ko impleement kar rahee ho. example ke liye va aapko ek product denga jo aapako sell karana hai aur jab aap is bechate hai to aapako 25% commission milata hai. ho sakata hai ki ye jyaada badi amount na lage lekin agar aap  har month ek adami ko bhee ye sikha deta hai to mubaarak ho, aapaka commision badh gaya kyonki vo aadamee jab aage sell karega to usame se bhee aapako commission 

milega. Aur jab vo aadamee kisee aur ko ye sikhaega to aapa ko commission aur badha jaayaega ye ek ceramidial structure hai. jitane jyaada log invlove honge utana jyaada aapaka commission banega. Aur Dost wealth creat ke copy cat ka bas yahee tareeka hai. ye bbilakul franchise kee tarah hai lekin pharak bas ye ki isamen aapako startup  ke lie miilion  dollar kharch nahin karne padta hai balki aapako kaaphee kam amount kharch karna padenge aur daily office jaane ke bajaaya aap ghar baithe kaam kar sakate hai.