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   COPYCAT MARKETING - BY BURKE HEDGES Introduction  Agar aap bhi Chhota mota startup ya franchise kholan chahte ho to aapko yah book ek bar padhakar dakhni chahi hai. Aur un logo ko bhi padhakar dekhni chahi ha  jine   apni Retirement ki life aaram se jeene ha.   Aap kis system kee nakal karna chaahate hain? Paise ke badle samay jaal vaale.. Ya daulat banaane wale? Burke Hedges ke kitab Copycat Marketing aap ko sikhayegi ke aap copy karke kis tarah amair bana sakta hain. I a ise acche se samajhne ke liye ek story dekhte hain.  To story kucha isa tara ha ki  ek baar ek Business manager apane aarthik tangee se pareshaan. ek financial advisor se milane ka faisla  karta hai.Taki usa  finance se related kuchh advise mil sake to ab hota yah ki appointment vaale din woh us financial advisor se milane uska office pahunchta hai. us office ke baahar do darvaje ta ek darvaje par lika tha employee aur dusar darvaje par lika tha ...

            8 Steps, How to Set Business goal Introduction Objective are the aims of an organisation. The objective can be short term, medium term and long term. Generally, the objectives of a business unit include: sales, market share, profits, corporate image, and so on.   Steps in Setting Business Objectives Objectives are to be set in all areas, which have a bearing on the growth of the firm. To set objectives, the organisation needs to consider the following factors/Steps : Analyse Internal Environment               The organization needs to analyse the internal environment.                 The internal environment analysis involves analysis of:  Physical resources such as materials, machines. Financial resources such as sources and application of funds. Human resources in terms quality (competence and capabilities) and quantity of manpower. Policies and strategi...

 What is Business? -  Meaning, Definitions &Nature of Business Meaning and Definitions The term " Business " refers to commercial activities relating to production and distribution of goods and services for economic gain i.e. profit. Business like any other institution is a group  effort of producers, distributors institutions (like banks, insurance companies)etc., who directly or indirectly contribute their valuable services to satisfy consumer wants.  Therefore it can be stated that t he true business of every company is to make customers, keep customers and maximise value to the customers. We define business as : "Business is a organized activity to identify or anticipate customers' requirements; and to produce and supply goods and services to satisfy customer and to produce and supply goods and services to satisfy customers and to serve the interest of all other stakeholders." Nature of Business   The nature of business refer to the overall activiti...